Modular tool kit designed to present product campaigns in stores and in window displays. The design is based on a product platform that can be used in infinite configurations with a set of simple tools and accessories. The platform can be reused for every campaign as well as the set of tools that can be updated depending on specific needs. Visual accessories such as banners, 3D campaign objects or other materials dressing the base structure can be updated for each campaign. This modular concept reduces the amount of waste created for each campaign installation. The tool kit was designed with a minimal and premium aesthetic that could withstand lots of wear and tear in the retail spaces.