On Laver Cup pop-up shop Vancouver 23. Design and development of pop-up shop designed to create brand awareness and sell tennis shoes during the Laver Cup tennis tournament in Vancouver. The goal was to create an impactful yet functional space for tennis fans to connect with the brand, try on shoes and make purchases in a time efficient way in-between games. Both during day and night time. The space was designed in a modular way to allow large volumes of customers to pass through as well as to withstand changing weather conditions. Signature branded tennis net hammocks that were designed, developed and engineered for the previous US Open event were re-used to create an instagrammable space for players to relax and connect with the brand.