On Cloud Monster pop-up shop Citadium Paris 23. Creative Direction, Design, Engineering, Development and Project Management. Concept based on the Monster voluminous sole of the On Cloud Monster Shoe. The shoe is all about maximized cushioning and daring to be weird and unique. The Citadium Paris pop-up space was a condensed version of the big Monster Campaign pop-up in Liver pool the same year. It is a great example of how to take a bigger concept and turn it into a smaller, simplified yet impactful installation whilst reusing elements from the big installation. As the inflatables are durable and easy to flat pack they were the perfect elements to reuse for this brand moment. Customers were able to feel the extreme cushioning by bouncing on one of the two sausage shaped seats and by touching the inflatable shoe displays. The focus in this space besides the product was on the wall to floor collage graphics that created a small format immersive experience. The beautiful backdrop of Paris was framed by graphic elements on the windows and the street outside the shop, merging the innovative installation with its historic environment. All to inspire visitors to become part of the On brand and the Cloud Monster Get Weird movement.