On Cloud Monster pop-up shop Liverpool 23. Creative Direction, Design, Engineering, Development, Sourcing/onboarding of supplier and Project Management. Concept based on the Monster voluminous sole of the On Cloud Monster Shoe. The shoe is all about maximized cushioning and daring to be weird and unique. The elongated shop space was split into two areas by a ginormous inflatable tunnel. The Tunnel created an immersive Instagrammable experience. Customers were able to feel the extreme cushioning by bouncing on one of the two sausage shaped seats and by leaning back against the bouncy walls. This whilst surrounded by the aquatic color of the shoe as if being in an illuminated under water cave. The space was designed for visitors to have fun, get weird and to be immersed by the key features of the shoe. All with the product being presented as a center piece. The space in front of the tunnel served as a retail space to try on and purchase the Monster shoe whilst enjoying the good vibes from the DJ booth. The space behind the tunnel had a modular design that allowed it to transform from a retail space for apparel and an extended shoe collection to a community space. It hosted yoga sessions, motivational talks and presentations as well get togethers for the local run community. Throughout the space vibrant collage graphics were combined with mirrors and stickers, creating layers that would allow visitors to become a part of the monster collage themselves. In the community space a part of the wall was left blank so that the local run club could create their own collage of memories. Custom made monster stickers were handed out to visitors to inspire them to create their own collage graphics. Every detail of the space was carefully curated to excite, energize and inspire visitors to become part of the On brand and the Cloud Monster Get Weird movement.