On Cloud Monster campaign installation Zürich flagship store opening 22. Design, Engineering and Development of inflatable installation that would communicate the maximized cushioning and weirdness of the brand new Cloud Monster shoe. Large inflatables in deformed shapes with bold graphics were used to communicate the cushioning and deformation of the Cloud Monster sole elements whilst running. A frosted material was used in combination with LED lights to allow the volumes to come to life and stand out in the retail space.